The New York Times looks set to be the latest to announce charges for online content but interestingly their decision comes with a bit of a twist. Rumour has it, chairman Arthur Sulzberger Jr. is ready to form a partnership with the new Apple tablet to strike a deal for consumers. To my knowledge, this is the first sign of the new e-reader technology forming alliances with specific media corporations (please inundate me with abusive emails if I'm wrong here.)
If this is a trend likely to continue, then the newspaper industry could very much be entering into a mobile phone style market, with perks and advantages to each specific brand of e-reader. A game of musical chairs could well now take place, with different publications leaping to jump on board with individual technology brands.
That will likely see many publications fall into the water but the ones that survive could finally have found their monetized model. Receiving payments from the technology brands to bring something extra to their prodcuts, and giving customers the choice of 'free' content can only compliment the pay meter format, leaving the press (finally) in a win win situation.
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